Meshal Alawwad
Digital Transformation Leader
Accomplished Product Manager with over 9 years of experience leading digital transformation across IoT, cloud, and PropTech sectors. Proven success in launching inclusive technologies, optimizing operational costs, and driving innovation using agile frameworks.
Key Skills
Expertise spanning product management, cloud technologies, and digital transformation.
Professional Experience
- Led a team of product managers across emerging technologies including Metaverse, 3D models, and CRM systems.
- Oversaw strategic product planning, stakeholder engagement, and cross-functional delivery.
- Owned product lifecycle from ideation to rollout for smart operations and industrial IoT solutions.
- Worked cross-functionally with legal, engineering, and customer teams.
- Managed end-to-end product lifecycle for open-source-based sovereign cloud platforms.
- Coordinated with stakeholders to align technical feasibility with strategic goals.
- Led development of multiple IoT products and smart solutions, handling product vision and delivery.
- Facilitated requirement gathering, product definition, and business case creation for IoT solutions.
- Created user stories, conducted gap analysis, and supported agile teams for internal digital platforms.
Featured Projects
A showcase of products and solutions I've led across IoT, cloud, PropTech, and digital transformation initiatives.
Fleet Management
IoT-based fleet management platform with real-time tracking, route optimization, and operational insights — GPS tracking, vehicle diagnostics, driver behavior monitoring, and predictive maintenance, with Truck Monitoring and Cold Chain add-ons.
Roles
- Designed user stories and prototypes in Adobe XD
- Facilitated agile ceremonies
- Gathered client requirements via interviews, workshops, and prototypes
- Collaborated with IoT vendors to meet CITC IoT regulations
- Built product backlogs and MVP features from market demand
- Managed stakeholder communications and cross-functional coordination
Key achievements
- Launched beta with 95% customer satisfaction
- Cut operational costs 30% via optimized pricing
- Achieved 40% market penetration increase in first year
- Delivered 20% ahead of schedule while meeting all regulatory requirements
Deem Drive
Sovereign cloud storage for government entities, built on open-source technology to avoid vendor lock-in — engineered for data sovereignty, security compliance, and cost-effective scalability.
Roles
- Modeled direct/indirect service costs
- Selected optimal open-source storage technology for government cloud
- Managed full lifecycle from concept to deployment
- Collaborated with government stakeholders on compliance
- Led security, infrastructure, and compliance teams
Key achievements
- Built quantitative business cases aligned to strategy
- Delivered customer selection and adoption packages
- Met data sovereignty requirements end-to-end
- Achieved 100% compliance with government security standards
- Reduced storage costs 45% vs proprietary alternatives
Deem Meets
Enterprise communication platform for development teams, built on open-source technology — real-time messaging, file sharing, developer-tool integrations, and enterprise-grade security.
Roles
- Modeled service costs
- Selected open-source technology
- Managed full lifecycle including market research and competitive analysis
- Worked with development teams and enterprise customers
- Defined enterprise security and compliance requirements
Key achievements
- Built quantitative business cases
- Secured committee-approved product concept
- Delivered scalable packages
- Led go-to-market and adoption
- Achieved 60% faster deployment vs commercial alternatives
- Delivered 35% team productivity gain via integrated tooling
Intelligent Operations
IoT platform with plug-and-play sensors — vibration, temperature, humidity, water leak, gas, open/close, and tamper — reporting to a centralized hub, with battery life up to 7 years.
Roles
- Owned roadmap and prioritization
- Coordinated hardware vendors and software teams
- Tracked performance metrics and customer satisfaction
- Led customer onboarding and success
Key achievements
- Secured executive-approved product concept
- Built detailed financial business case
- Defined pricing packages, discount matrix, and authorization framework
- Conducted market research and positioning
- Led go-to-market and acquisition plans
- Delivered 50% operational efficiency gain for enterprise clients
- Achieved 40% faster implementation via streamlined onboarding
Metaverse
Metaverse platform connecting real estate developers, banks, and customer service for digital engagement — virtual property showcases, interactive meetings, and inclusive accessibility features.
Roles
- Led initiatives across developers, banks, and customer service
- Managed product managers and cross-functional teams
- Defined UX guidelines and accessibility standards
- Ran innovation workshops and stakeholder alignment
- Owned budget and resource planning
Key achievements
- Launched the first Deaf-mute video call service in a metaverse
- Delivered first-to-market inclusive metaverse in real estate
- Built strategic partnerships with real estate and financial institutions
- Tracked engagement metrics
- Achieved 40% customer engagement increase
3D Models
Immersive 3D modeling of residential units enabling virtual tours and customization, helping customers make better-informed housing decisions.
Roles
- Managed product managers for 3D visualization
- Designed CX for virtual tours
- Coordinated architects and developers for accurate modeling
- Managed vendors for 3D tooling
- Integrated with real estate sales platforms
Key achievements
- Delivered immersive 3D models of NHC units
- Set quality standards for creation and rendering
- Trained sales teams with 3D visualization
- Tracked engagement metrics
- Reduced property viewing time 60%
- Increased customer satisfaction 35%
Deaf/Mute Customer Service
Accessible customer service for housing programs inside the Sakani metaverse — sign-language video support that made housing services reachable for deaf and mute customers, a first in the sector.
Roles
- Led the initiative
- Defined accessibility standards
- Coordinated sign-language service design
Key achievements
- Launched a first-of-its-kind accessible service for housing programs
CRM Systems
Custom CRM system streamlining sales, customer relationships, and analytics with automated workflows and integrations.
Roles
- Managed dev team for internal CRM
- Aligned requirements with stakeholders
- Designed UX workflows for sales and service teams
- Led systems integration
- Managed vendors
- Owned budget and resources
Key achievements
- Established data governance and security protocols
- Drove org-wide training and adoption
- Defined CRM KPIs
- Increased customer satisfaction 45%
- Reduced sales cycle time 30%
- Increased lead conversion 40%
- Increased team productivity 50% via automation
- Reduced manual data entry 70%
Falcon Blade — my game studio
Founder — Falcon Blade
Independent Saudi game studio
Independent Saudi game studio founded in 2026 to make games that take Arabic seriously — sharp as a blade, swift as a falcon.
falconblade.studioSiyaaq — the Arabic daily word game
سياق
لعبة الكلمة السرية اليومية: خمن، اقترب من المعنى، وتحدّ أصدقاءك في سباق مباشر
A daily semantic word game built for Arabic — guess words, close in on the secret by meaning, and race friends in live 1v1 matches with ranked ladders. Built end-to-end: NLP word-embedding pipeline, real-time multiplayer, and a native Android release.
Play Siyaaq More from the studioLet's Connect
Ready to collaborate on innovative projects or discuss digital transformation opportunities? I'd love to hear from you.